One of the most important problems of the consumer law is how can the law be enforced. It could be said that the majority of countries impose the consumer law by the public enforcement but in USA ,the the private enforcement perform the principal role. It is discussed about the benefit and detriments of enforced mechanism. There are two methods which compel the law as follow
Public Enforcement
The public agency is established to serve people by the law such as: Federal Trade Commission etc. The Government is responsible for cost of enforcement. And their decisions based on “public good”, it means the public agency contemplate the public order and social benefit. Furthermore they may use the civil and criminal punishment as a measure to enforce the law.
However, there are some detriments is that the politic influent the decision of public agency such as he has policy to protect the consumer more than the business or vice versa for the example: In 1960, John F. Kennedy said “We are all consumers” and the Democrat is elected by saying “We are going to protect consumers”
Private Enforcement
1. Bring an action to the court by consumer
This procedure spends much more time to recover from the damages of consumer and the business may have a bad reputation and the business might be in bankruptcy from punitive damage that its cost is unpredictable. And besides, It is necessary for both sides to express much evidence to the court publicly. It means the defendants will reveal their secret of trade and they must spend a lot of money for lawyer and court fee. Nevertheless, there are some benefits from this methode.,As the independence of the court and non political and impartial, the decision can be trust by two parties. And the juries have power to use the punitive damages as a strong mean to send the warning and stop the unfair practice of the business for the example in the case of McDonald's coffee case; Mc Donald sold hot coffee to the woman who injured from hot coffee. The jury awarded her $ 2.8 million; it has been the cause of reducing of the temperature's coffee.
2. Arbitration
The arbitration agreement is the most popular for business. Arbitration is the best way to resolution of dispute. First, the procedure is informal. Second, it’s the fast track to restore the injured consumer because arbitration is final and binding under the Arbitration Fairness Act. Third, there is no jury, so it avoids the punitive damage against businesses. Fourth, arbitration can prevent claims against businesses by imposing the consumer to spend arbitrator fee. Fifth, arbitration can get rid of class action against business .Sixth; arbitration can terminate the problem concerning the difference of procedural rule in multilateral states[1]. Furthermore U.S. Supreme court prefers this alternative dispute resolution, U.S. Supreme Court has ruled that arbitration clauses should be free to interpret and uphold. It can save the government costs,On the other hand, the consumer can not claim for punitive damage and use class action. It raise the problem is that this method is sufficient to cease business from wrongful conduct in the next time.